HYROX announces GAINFUL as Official US Supplement & Performance Nutrition Partner

HYROX, ‘The World Series of Fitness Racing’, has confirmed a partnership with performance nutrition brand GAINFUL.

With a focus on personalized protein blends and supplements, GAINFUL offers a range of premium performance supplements including protein powder (whey and plant-based), pre-workout and performance boosters. The nutrition products will be available to sample at HYROX races across the US for the upcoming HYROX 2023-24 season.

GAINFUL will also be activating a 20-person Gainful Team, fuelled by Gainful performance nutrition, at all HYROX races in the 2023-24 season.

"We are very excited to partner with HYROX as their official supplement and performance nutrition partner," said Dean Kelly, CEO of GAINFUL.

"Our partnership with HYROX is a natural fit because of our shared belief that everyone's path to feeling and performing their best looks different. We love that HYROX racers span ages, genders and athletic abilities, making us the perfect supplement partner because our personalized approach allows us to cater to the individual athlete's needs."

He continued, "What our communities have in common is a strong internal pull to grow, improve and continue to make big personal gains throughout their life. I’ll be racing at one of the HYROX events this fall, and while I can't promise I’ll win, I know I’ll do better because I’m fuelled by Gainful."

HYROX races consists of eight rounds of a 1km run followed by one functional movement. There are four different race categories to choose from, making it accessible and challenging, regardless of level of fitness or experience. Categories include Team Relay, Doubles, Individual Open and Individual Pro.

"We are so excited to partner with GAINFUL for the HYROX 2023/24 season," said Douglas Gremmen, MD at HYROX USA.

"Their high-quality product range approved by registered dietitian nutritionists will help every HYROX athlete achieve their goal. Their company ethos sits hand in hand with the determined HYROX community and committed training methodology."